ApptHQ and Square Appointments, side by side.
Square Appointments is part of Square's payments system and has a free plan. ApptHQ has no free plan. It is a booking page and calendar that works without a card processor.
Prices checked on November 11, 2026 from squareup.com. Prices change, so read their page before you decide.
What each one says.
The Square Appointments column repeats what their own pricing page says. A row is left out where their page does not say.
| Square Appointments | ApptHQ | |
|---|---|---|
| Starting price | Square Free: $0 a month per location. No monthly subscription; you pay processing fees when you take a payment. | Solo, for one person: $24 a month after a $12 first month. |
| Paid plans | Square Plus is $49 a month per location. Square Premium is $149 a month per location. | Solo is $24 a month and Team is $49 a month, each after a discounted first month. Prices are for one location. |
| Team size | The $0 plan lists unlimited staff calendars. | Solo covers one person. Team covers everyone, with no per‑person fee. |
| Free trial | Square Plus and Square Premium each offer a free 30‑day trial. | No free trial and no free plan. There is a free demo with no sign-up, and the first month is discounted. |
| Reminders | Automatic text and email reminder notifications. | Email only: one reminder a day before and one two hours before. |
| Waitlist | A waitlist is listed on Square Plus. | A waitlist for full days. One email when a time opens. |
What Square Appointments does that ApptHQ doesn't.
If you need one of these, Square Appointments is the better fit.
- A free plan with no monthly fee.
- A point of sale and card payments, in person and online.
- Reminders and confirmations by SMS as well as email.
- Physical and eGift cards.
- Resource management for rooms, chairs and stations.
What ApptHQ does today.
The free demo shows the booking page and the dashboard, with no sign‑up. Open the demo.
| Booking page | At your own link, with your logo, colors and heading font. |
|---|---|
| Calendar | A column for each person, on a phone or a computer. |
| Reminders | Emails a day before and two hours before the appointment. |
| Changes | Clients reschedule or cancel from their own link. No account. |
| Waitlist | For full days. One email when a time opens. |
| Review requests | One email after a finished visit, with your review link. Off until you turn it on. |
| Rebooking reminders | One email after the number of weeks you set, from 2 to 26. Off until you turn it on. |
| Calendar links | Bookings in Apple Calendar or Google Calendar, per person or for the whole business. |
| Staff sign-ins | On the Team plan. A team member sees only their own schedule. |
| QR code | A download and a ready‑to‑print sign. |
| Client records | Notes and visit history for each client. |
What ApptHQ costs.
Two plans, one location each. No per‑person fee and no cut of a booking.
| Plan | First month | Then |
|---|---|---|
| SoloJust you | $12 | $24 a month |
| TeamEveryone on your team | $24 | $49 a month |
No free trial. The price steps up on its own from month two, and you can cancel any time.
Square Appointments is a trademark of its owner. ApptHQ is not connected to Square Appointments.